Apple could easily take the product down. Or they could change the description in the store with a note that says, "sorry, but it doesn't work on some iPods, we're working on it", or they could email everyone who had bought one and let them know what the plans are. And, yes, best of all, they could fix it.
Hmmm…so why hasn’t Apple fixed this problem yet? Why is it that this person gets great service from Apple yet a best-selling author has to wait? Are they paying too much attention to all the iPhone buzz?
Meanwhile, if you'd like to hear 5 minutes of Seth ahead of downloading the iBook check out my sample podcast of his presentation in Silicon Valley this week:
http://www.exec-comms.com/blog/podcasts/public-speaking-excellence-seth-godin/
Awesome public speaking skills.
Ian
Posted by: Ian | May 25, 2007 12:10 PM | Permalink to Comment