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May 3
Nordstroms Adds More Rewards to Loyal Customers
As if we didn’t love Nordstrom (JWN) already, the company is giving us another reason to love them more.  Nordstrom just launched a “Fashion Rewards” program that will give additional perks to the big spenders.  Here are the different levels of their program:
nordstrom_logo.gif
Level 1: $20 Nordstrom certificate for cardholders who acquire 2,000 points.
Level 2: Complimentary shipping, invitations to private shopping events, Nordstrom on Call service for spending between $2,000 and $10,000.
Level 3: Concierge service, shopping packages, $200 bonus Nordstrom certificates for spending between $10,000 to $20,000.
Level 4: Unlimited complimentary alterations, access to "Red Carpet" events such as fashion shows, personal shopping party, additional $200 bonus Nordstrom certificates for spending more than $20,000.

Will this new program create more loyal Nordstrom customers?  Any thoughts?  Part of me says, Heck, yeah, who wouldn’t want a personal shopping party or access to fashion shows?  The other part of me says, Another loyalty program? 

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