How do you get a big company who has focused so much on the “bottom line” to change their way of thinking? How do you get them to go from saying, “Sell! Sell! Sell!” (something a former district manager would always say to me) to saying, “Let’s focus on the customer….”
Easier said than done, I know.
However, it all starts at the top. The head honcho. The CEO.
In our current business environment, how do we get all those CEOs to start paying attention to the customers?
I have this crazy scheme running around in my head - to start emailing or writing to the CEOs of major corporations with links of all the customer service blogs…Perhaps they’ll get the picture then?
Read this interesting post over at Branding Strategy Insider: "Trouble Begins and Ends With the CEO"
I wish it were that easy. When I talk to executives, I try to "preach" customer service, but it isn't easy. If you do send out the letters though, be sure to list Service Untitled as one of the blogs. :-D
Posted by: Service Untitled - Douglas | May 18, 2007 7:18 PM | Permalink to Comment