Devoted to customer service and the principles of exceptional customer services

I’ve been an avid reader of Michel Fortin’s blog for quite some time now.  I’ve been keeping up on the latest copywriting news and basically learning how to be a better writer.  Besides, his blog is a great example of how to blog for business.  He talks about his copywriting business, but he also provides value for his readers with a pinch of life lessons to add to the mix.  

I don’t necessarily write any sales letters per se, but since I’m coming out with an ebook in the near future, his tips definitely will come in handy.  Who knows, I may skip writing the salesletter myself and just hire Michel ;) 

So, anyways, Michel’s latest post caught my attention, Copy Is Not About Selling, It’s About Serving.  It’s a statement that deserves some thought - especially for those of you who are all about making that “quick sale”.