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May14
Clients, Customers and Consumers: What's the Difference?
Service Untitled has a great article pointing out the differences between “client” and “customer”.  Many people use these words interchangeably, but I guess there is a distinct difference between the two.  When I was a real estate agent I called the people I worked with “clients”, however when I was in retail, I called people “customers”.  A friend of mine cringed when I used to say “customer” because her company stressed that people should be called “guests”.  
people.png
Whatever label you call these people who pay you for your product or service - bottom line, these people are valuable and should be treated good!  

For more definitions, Ron over at Brand Curve gives us the difference between a client and a consumer…

2 Comments/Trackbacks




Thanks for the link, Maria! I don't think people consider the difference between a client and customer. More importantly, they don't use one term consistently.

Maria,

In my office we use both interchangeably. Personally, I don't see a problem using one name over another. What I feel is most important is the attitude of the employee towards the customer. If your employees catch the customer service vision better by calling them "customers" or "guests" or even something else, awesome. Whatever you use, don't let it become a trite phrase. Its attitude over platitude.

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