Devoted to customer service and the principles of exceptional customer services

My brother has been a Cingular Wireless customer for about five years now and when he saw an offer for a free phone - the exact phone he wanted - he called them to ask if he could take advantage of the offer.  The customer service rep told him that the offer for the free phone was only for new customers.  After telling the rep that he wanted to cancel his service, he was transferred to a supervisor who then was able to negotiate a deal to get the free phone.  

It’s yet another case treating your new customers better than your old customers.  Cell phone companies and cable companies are famous for these types of offers.  My brother ended up getting a new customer deal, but what about other customers?  How do you think they feel when they can’t get the same treatment as a new customer?  

In relation to this, Becky Carroll over at Customers Rock! has some suggestions as to how you can strengthen and lengthen the relationships with your current customers.  

My suggestion to keep existing customers is to have an even better offer for them.  What do you think?