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May22
A Solution to Improve Customer Service

A reader writes in with an idea...

I have a pretty straight forward clear cut idea on how to improve customermail.gif service.  Every business should create a website that contains a data base of numbers, and have each of their employees represented by their own individual set of numbers.  The computer will automatically print the numbers of the employee on the back of the receipt that they give you at the end of the transaction, whether it be a cashier, a food server, a bank clerk etc.  On the back of the receipt make note that (upon returning home) if the customer logs in to the site and rates the performance of their customer service agent that the customer will receive a discount or some type of incentive upon their next visit to the establishment.  With this being known to the employees it will automatically prompt them to perform with a higher level of Professionalism and there should be a reward system set up for them as well.  People just wish to feel appreciated, therefore treat your employees with respect and appreciation and they will in turn feel inclined to do likewise for your customers.  Happy employees+Satisfied customers=Thriving Business; it all adds up!

Any thoughts on whether or not this would work?


4 Comments/Trackbacks




That's exactly what our business does every day. We employ a pay for performance plan that allows our customers to rate the quality of each housecleaning. The rating provided by the customer directly determines the hourly rate paid to the employee. The program was an overnight success. It improved employee morale, decreased turnover, and it has turned out to be a great marketing tool. Check out our blog for more details....

The TwoMaids Blog

Seems like an interesting idea. Accountability is always a good way to improve customer service.

It's very possible, and I'm surprised it's not used more often. I like the number idea; recently Macy's began having the staff write their names on the bottom of the receipt, so you could go to the website and rate their service. Trouble was, most of them scribbled their name so illegibly that, even if I wanted to, I couldn't brag on them. Good idea, bad implementation?

This is a great idea. It is not always easy to make such a clear distinction about who served whom. Still an attempt would be nice.

I had an engineer as our customer service person when I had a very small company. Our business was an early days of the web lab supplies site. People were not used to clicking links and Java was just coming out. I was a bit worried that he might not be very sympathetic to users who would not figure things out for themselves. He was just the opposite. I had people call to tell me that he was the best customer service person they had ever spoken to. He listened, he took notes to make sure that he had heard them correctly. As an engineer he had a pretty good idea about what the programmers would need to know. He put people at ease because they felt they could trust him to get things fixed. He did. Chuck was great.

I hope every person will try to take that approach when I call in but they usually don't. So maybe a system that allowed their victims a little retribution would be good as well. I like to reward great service but I also like to let a company know when one of their frontline people has hurt their image.

Thanks for the post Maria.

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