“It’s those honest connections that we’re passionate about. It’s about transparency and communication, about building mutual trust and respect. Being able to really connect with our clients, earn real relationships, and become emotionally invested in their success (and ours).”
Williams is particularly referring to the company’s relationship with Seth Godin and the Squidoo team. Oh, by the way, Squidoo is another great way to connect with your customers! While you’re over there, check out the Customers Are Always Squidoo page.
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