Devoted to customer service and the principles of exceptional customer services

If you've ever read the book, 7 Habits of Highly Effective People, you know that Habit 1 is "Be Proactive".  People who are able to solve problems and not let difficult situations control them are more likely to succeed in life and at work.  Unfortunately, this is a characteristic that we don't actually learn in college - only by the experiences and challenges that we face in life.  However, for many people it just seems easier to simply put no effort.  Just skate by with the least amount of thinking and energy. 

Valeria Maltoni over at the Fast Company Blog talks about this "No effort" Effect.  It's time to learn that no effort gets you nowhere in life.  You do want to be a highly effective person, don't you?  What are you doing to create value for your customers?  What effort and energy investment are you putting into your future?  Did you know that helping your customers is part of that investment?