“how do you sell a fountain pen”
Of course, there are many ways you can sell a fountain pen…There are many ways you can sell anything - eBay, direct mail, knock door-to-door, etc. However way you do it, having a successful pen business will depend on two things:
1) How much value you create for your customer
2) How you treat your customer after the initial sale
Incidentally, I received a large envelope the other day from a company that was selling pens. They’re one of those businesses that imprints your business name on them so you can give them away to customers at trade shows or what not.
The likelihood of me buying pens from this company is high because they created value by sending me a sample of what the pen would look like. There are no guessing games and wondering whether or not the pen will look good. Sending the sample saves me some time - and that’s pretty valuable to me!
Now, how the company treats me after I make that first purchase will determine whether or not I buy from them again. This is where many companies fail. Do not make this mistake! Ask permission to keep in contact with your customers and do just that! Thank them for their business, give them special sales, send them a birthday card, ask them how their dog is doing…just let them know that you appreciate and value their business!
» How To Sell a Fountain Pen from BizzBites.com
Of course, there are many ways you can sell a fountain pen…There are many ways you can sell anything - eBay, direct mail, knock door-to-door, etc. However way you do it, having a successful pen business will depend on two things... [Read More]
Tracked on: April 25, 2007 3:20 PM | Permalink to Trackback