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Apr29
Customer Frustration: What’s Causing It?

For the past four years, Genesys has done studies and found the major sources of customer frustration (from the press release)

  • Long hold times - 67 percent of consumers are frustrated by long hold times, and 88 percent would prefer to receive a call-back in 10 minutes than to be on hold for that long.

 

  • Poor automation - 57 percent of consumers are frustrated by IVRs with too many or incorrect options and 76 percent of consumers feel that companies are pushing them to use self-service systems instead of talking to live people.
  • Customer Repetition - 52 percent of consumers are frustrated by having to repeat information they've already provided.
Poor automation - that’s my biggest frustration.  I remember calling a company and getting lost in the maze of “Press 1...Press 2...Press 300...Press 500...” The worst part…they didn’t even have an option of bypassing all that and connecting with a live agent.  Whatever happened to “Press 0 to speak to an operator”?  

Read more of Genesys’ global consumer study.  You’ll be surprised to read that people view call centers as improving from three years ago…


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