Devoted to customer service and the principles of exceptional customer services

Did you know that a survey found that two-thirds of employees prefer no jargon at work?  That 40% of workers surveyed thought that jargon showed a lack of confidence and people who used it were untrustworthy?  (Source)

Becky Carroll of Customers Rock! made a good point about speaking to our customers in their own language - which is actually our language too…duh!  Becky says:

“When we speak to our customers in the way they prefer, be it with jargon-free lingo or with Twisted Sister lyrics, we begin to relate to them on their level.  Rather than forcing our company’s way of doing things on our customers, we help them achieve their goals through their preferred methods.”

I made a comment at Becky’s post saying that we should simply talk to our customers as if we were talking to our best friend.  So, are you speaking "plain English" to your customers or employees?