Devoted to customer service and the principles of exceptional customer services

Are you loyal to one supermarket in your area?  Chances are, you’re not.  Am I right?  In one area of San Diego where I used to live, there were about five supermarkets within a mile radius.  Three of them had loyalty cards and guess what - I had all three cards in my wallet.  Not much loyalty, huh?

Well, this article over at the Seattle Times says that supermarkets are realizing that their loyalty cards aren’t really counting for much in terms of keeping customers.  However, they are working on ways to better understand their customer base and reward them for being loyal.  This might include special discounts that other shoppers don’t get or invitations to special events in order to build a sense of community.  

What would make you stay loyal to a supermarket?  

I’ve talked about loyalty several times before, so I invite you to read these past posts:

Loyal Customers
Do You Measure Customer Loyalty?
Thoughts on Customer Loyalty