Devoted to customer service and the principles of exceptional customer services

“But I see your true colors
Shining through
I see your true colors
And thats why I love you
So dont be afraid to let them show
Your true colors
True colors are beautiful,
Like a rainbow..”

The lyrics of Phil Collins’ song run through my mind as I read Service Untitled’s post on Corporate Transparency.  His post runs parallel to what I wrote yesterday about corporate blogging and I wonder if we were on the same thought wavelength yesterday ;)  

Service Untitled offers some great tips to help you become more open with your customers.  My favorite one is this:

“Don’t pad things with PR speak. Another advantage to not having PR people look over posts, is that they won’t be padded with PR speak. Don’t let executives that already speak PR to write the posts.”

My eyes glaze over and I get a headache when I try to read corporate brochures with all that mumbo jumbo.  Be real and speak to me in your own language.  Your customers will love you if you show your true colors ;)  And showing your true colors does ultimately lead to the pot of gold!