
First I’d like to say that I have rented from Enterprise on a dozen or so occasions - especially when I was in college. I love that they can pick you up because back then I didn’t have a car. Everyone I encountered with Enterprise has always been helpful and friendly. No complaints.
Well, last night I couldn’t sleep because I kept thinking about what Glenn said about this being an “isolated incident”. The reason it bothered me so much was because I happened to come across this complaint board and saw that there were several complaints against Enterprise. How many isolated incidents does it take before we can say that a company isn’t really “the best”? I completely understand that some things are out of our control. In reference to the story that Laurie Brown shared, I’m pretty sure that one of three things happened which Glenn pointed out. I’ve worked in management before and these types of situations are pretty common. Well, this then brings up the notion that all businesses are not perfect. It all goes back to hiring people who are responsible and know how to take care of a customer - but then nobody is perfect either.
Laurie says in her post that Enterprise lied in their commercial because they promise to pick you up on time, but it didn’t happen for one customer. When a company lets you down, sure it can make you very upset, but at the same time you have to wonder if it happened for a reason. Heck, maybe it’s time for Enterprise to come out with a new commercial. I know I’m tired of seeing the same commercial year after year!!









Maria,
Re: your question about the number of isolated complaints...That may be like trying to answer the question, "How many angels can dance on the head of a pin?" But let's try. I think you have to ask, first is the company committed to meeting and/or exceeding its customers' needs? Or is it just committed to making profits whether or not it meets its customers' needs?
If the answer is yes to the first question, then does the company attempt to satisfy customers who have complaints?
Does it ensure that its systems, policies, and procedures enhance, rather than impede the customer service experience?
Finally, how many complaints does it receive? This probably should be a percentage of overall customer interactions so that you can compare market leaders with competitors who have smaller market shares.
Once you have the answers to those questions then you may be better able to answer your question wondering how many isolated complaints it takes before a company loses its "best" ranking.
I'm with you on the Enterprise commercial, though. Time for a new campaign.
Regards,
Glenn
Posted by: Glenn (Customer Service Experience) Ross | March 15, 2007 9:58 AM | Permalink to Comment