Devoted to customer service and the principles of exceptional customer services

You’ve been working at your customer service job for some-odd years now and you are feeling a bit weary, unmotivated, and just down-right cynical.  Or perhaps you’re a business owner who has found that your employees aren’t as vibrant and energetic as they used to be when they first started working for you.  What do you do? 

I came across this article published by Harvard Business School (via Lifehacker) that can help you can stay motivated or keep your employees from losing the enthusiasm.

I like this piece of advice:

Instill an inspiring purpose. A critical condition for employee enthusiasm is a clear, credible, and inspiring organizational purpose: in effect, a "reason for being" that translates for workers into a "reason for being there" that goes above and beyond money.

What is your purpose?  Do you know what the company you work for stands for?  What are you doing to motivate your employees?