“Customers are the source of innovative ideas. They are the ones doing the buying of solutions. But you don't ask them what they need; you ask them what they do and the results they expect from doing it.”
Awhile back I took an interior design class for fun and one of the things I was taught was to ask the client what they like to do in a certain room. You could ask the clients what they need, but sometimes what they think they need is actually wrong.
Read Dan Bobinski’s thoughts on this “Needs vs. Wants” issue and how you can work on compromising with the customer.
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