This post by Ross of Random Bytes is an example of why a company should have a blog. Ross admits that his company has slipped in terms of offering good customer service, but that they’re working on improving. Instead of using “corporate speak”, Ross tells it like it is in his own words and it looks like he is sincere in his efforts. I like when Ross says this:
Well, some little part of me hopes that one of those customers that we disappointed today, or yesterday or the day before, reads this and learns that even though we fell short for them, that we will do better tomorrow. I don't expect to win their business back, but I would like them to know at the very least that we do care - despite the fact that we probably didn't show it all that well.
Photo Credit: GapingVoid
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