In response to all the hoopla surrounding the JetBlue boo-boo, Danny Flamberg of Manhattan Marketing Maven makes a few noteworthy statements:
“You would think that JetBlue should have a healthy balance with its core audience and with the public in general. So when they hit the bump, where is all the word-of-mouth marketing celebrating their many acts of contrition? Where is the user-generated content celebrating their apology, leveraging their can-do attitude and celebrating the promise to do better and to recalibrate expectations for all airline passengers? Why haven't those millions of bloggers taken to cyberspace to defend the franchise? Is it easier to dump on Brittney than back-up JetBlue?”
We have to remember that not every company/brand/human is perfect. We all make mistakes and we should give credit where credit is due. JetBlue has made enough people happy so that one minor (or major, however you look at it) blunder should be forgivable. Everyone deserves a second chance, right?
It’s always been interesting to me that we tend to focus on the negative, but when something good happens we seem to just ignore it. I admit that I've fallen prey to it at times...
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