Service Untitled has a great interview with Robert Stephens, the founder of the Geek Squad at Best Buy. One thing that Stephens is doing right is monitoring the internet and the blogosphere for customer feedback:
“I look at blogs and think that customers aren’t going to send letters anymore – they are just going to blog about them. The smart companies will be listening and seeking out the comments. Every time someone mentions the Geek Squad on a blog, I get an email at 3:30 central time and I try and do it that day.”
If you’ve always wanted to know how you can monitor what people are saying about your company, I’ll tell you how:
1. Visit Google Alerts
2. Enter the name of your company under “Search terms”. 
3. Under “Type”, choose the “Comprehensive” option so you’ll receive alerts for news, blogs, and the web. You want to know where your company name is showing up all over instead of just one area.
4. Choose how often you want to receive the alerts.
How do you monitor what people are saying about you?
Comment Preview