“According to studies by branding guru Martin Lindstrom and market research firm Millward Brown, sound has a 41% chance of influencing how people perceive brands.”
As I read this I’m sitting in Starbucks with jazz music in the background. I feel good. I feel groovy. If I was a first-time customer, I would say that Starbucks is a pretty hip place to hang out.
Playing certain types of music not only affects how your customers feel and what products they choose, but more importantly, it affects how your employees feel.
According to this study on the effects of music on customers and employees:
“Music has the ability to affect perception and behavior among employees, as with music playing, employees were more likely to: solicit customer feedback, become greatly annoyed with repetitive music, change the music to appeal to their own preferences without management's consent, become more productive with up-tempo music, and become more easily distracted in some mental tasks.”
What type of music do you play for your employees and customers?
Comment Preview