Devoted to customer service and the principles of exceptional customer services

Last year I touched on this subject about the “extra mile” being an investment.  You know, going the extra mile for the customer, of course.  Many people view customer service as a “cost”.  Now that I think about it, is anything you put into your business a cost anyways?  Shouldn’t we be looking at customer service as an investment?

One of the definitions of investment is: Property or another possession acquired for future financial return or benefit.  

Well, we wouldn’t call our customers “property”, however, it is our actions that have a future financial return or benefit.  We acquire the skills to better help our customers with the intention of building a strong relationship with them so that they return over and over again.  In investment terms, they call it “compound interest”, if you will. 

Thanks to Chris Garrett for the inspiration...He says:

I have to believe any company that treats their customers as cattle, downgrades their importance from “customer is king” down to “customer is someone who pays their bill on time and keeps their mouth shut”, doesn’t deserve to be in business.

Photo Credit:  Jane M. Sawyer