Just like Kathy Sierra, I find it interesting that companies treat their existing customers like bad stepchildren while they woo “potential” customers with fancy discounts, bling bling, and what-not. 
Its seems like many big name companies still haven’t figured it out, huh? Do they know that it costs much more to acquire new customers than to just simply take care of the ones they have now? It’s this short-term thinking that put many companies in hot water. They promise all these things to new customers, but then renig on that promise - blaming the customer because the “small print” was overlooked.
Businesses complain that they don't have customer loyalty. Well, what about being loyal to the customer?
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