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Feb14
Chief Experience Officer: Yay or Nay?
Fellow Know More Media blog author over at MarektingBlurb says that Chief Experience Officers are Wrong:

“Experiences are core to a multitude of management roles already in existence. The last thing you want to do is seperate responsibility for great experiences from marketing, customer service, sales, training and product development.”cpotoon1.jpg

Hmmm...

Then I came across this little blurb titled Overun by Chief Experience Officers:

“Speaking of buzz word overload at technology events, I can't believe how popular the title Chief Experience Officer has become. And how about Chief Marketing Guru, Chief Creative Officer and just plain Chief Tech Guy.”

It’s open for debate.  What do you think?  Is the Chief Experience Officer vital to an organization or not? 

2 Comments/Trackbacks




Unfortunately, such titles are usually so much corporate blather. Particularly in the really big companies.

In any event, shouldn't everyone in the company be a "chief experience officer?"

Mary,

That's true - everyone should have a responsibility of providing a great experience...But most importantly, shouldn't that be the CEO's job to begin with?

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