What Would You Do With a Million Dollar Marketing Budget?
Well, of course, you know my answer: Invest it in my existing customers. However, exactly how would I do that? Here are a couple things I came up with:
1) Increase the pay of my employees and offer great benefits. Refer back to the happy employees = happy customers rule.
2) Spend more time and money on customer service training. Conduct customer service seminars for all the employees every other month.
I don’t know exactly how much it will cost to do those two things, but the rest of the money I would probably use to pamper my customers in some way or another.
How would you spend your million?
I agree 100% of the pay your employees more train of thought, but I'm not so sure of the never-ending customer service training - maybe a class or three a year.
A friend of mine runs a small business, and works mainly with other small businesses. I think that word-of-mouth is the best type of advertising, so I think giving a small gift of some type to all the employees of the customer companies would spread good vibes quite quickly. Expensive, yes, but I think it would have a wide reaching audience.
Posted by: a_fan_ | March 8, 2007 9:38 PM | Permalink to Comment