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Jan 5
Will Macy's Attract Loyal Customers?

The change from May stores to Macy’s stores seems to have hit Federated (FD) below the belt.  According to this article, Federated is challenged by the fact that their sales have declined during the past few months in the stores that Federated has taken over.  The article also states that research by America’s Research Group has shown that the former May locations may have lost 10-20 percent of their shoppers from a year ago.  
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If you were a customer service consultant for Macy’s, what would you recommend?  Being a former Macy’s employee (which only lasted but a month!), I would suggest having a better customer service training program - not just for salespeople, but for everyone in the company as well.  I worked “behind the scenes” and did not interact with customers on a daily basis, however there were days when I was on the floor. For some reason customers gravitated towards me asking for help.  

Any tips for Macy’s?

Related Post: 
Not Satisfied With Macy’s Customer Service


5 Comments/Trackbacks




Instead of fewer cash registers, how about more? While they are at it, increase staffing so that the only employees on the floor aren't ringing up customers, but are available to help!

Here in Washington State, the Bon Marche became Macy's. The Bon was famous for lousy customer service, and it got only marginally better under the Macy's brand. My biggest peeve is the absence of any floor help whatsoever - they are too busy working the register.

Hi Diane,

I have to agree with you - Many of the reps stand behind the cash register and simply babble all day. I sometimes spent time helping customers instead of doing my own job! I understand your frusteration...Let's hope that Federated will understand soon ;)

As a former Marshall Fields employee and now a Macy's employee, I can shed some light on poor customer service. Macy's does not value professional sales help as Marshall Fields. Macy's is getting rid of professional sales people who make a decent wage and replacing them with minimum wage employees. several higly paid commissioned sales people have been taken off commission and offered minimum wage. Most make 2 & 3 times as much on commission. How can anyone expect to get great customer service from an undervalued, underpaid employee. You can make more money at McDonalds.

I used to work at Filenes and now at Macy's I think that the problem is there always concerned about the wrong things. For example I think instead of worrying about figures so much (CRL, Credits etc) They should be more concerned about boosting customer service. Why lay off people when there isn't enough Sales Associates as it is? There should be more people on the floor helping people. But we must also consider the fitting rooms esp. in the ladies dept. they can get pretty bad. So I think the lack of employees isn't helping anything. But this is just from my experience.

» Don't Macy's Executives Know the Key to Success? from CustomersAreAlways
Federated Department Stores (FD), the company that owns Macy’s and Bloomingdale’s, has recently announced that they are planning to invest $100 million more in online business.  This includes opening up two distribution centers in Ariz... [Read More]

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