The secret to higher sales, that is. At the National Retail Federation conference last week, the executive vice president of Limited Brands, Inc. (LTD) let everyone in on the secret to Victoria’s Secret success. Hmm...can you guess what it could be? Do I have to spell it out? 
“It’s more than just quality of product – we think of this as the value equation, which is combining quality with service, with experience and keeping a competitive price.”
The author of GenDigital says that Victoria’s Secret will have a new competitor come spring time!
Millard Drexler, the CEO of J. Crew also made a speech at the conference and offers his insight on how to create a successful brand. I blogged about over at The Runway Scoop...
Source: DMNews.com
» Friday Night Links from Customer Service Experience
Swimming through the blogosphere while everyone else was watching American Idol, I stumbled across these gems. Cubicle Nation's, How Not To Be A Knucklehead In A Global Business World is highly relevant for anyone dealing with someone outside their own... [Read More]
Tracked on: January 26, 2007 6:53 PM | Permalink to Trackback