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Jan16
If You're Wondering Why Your Sales Were Down This Past Holiday Season...
According to this article over at EarthTimes, retailers lost quite a bit of sales this past holiday season because of poor customer service or confusing store layouts.  What’s also interesting is that people are no longer influenced by all the fancy-schmansy advertising and marketing that companies do to get people to come into the stores.  You can slash prices, but if your employees are mean and nasty, you can bet your dollar that those customers aren’t going to return - even if you did offer them 70% off!  downchart.jpg

Another thing to think about is that people are also shopping online for gifts.  So, those businesses that have a user friendly website to shop and offer great service are the ones who have the edge and will most likely be more prosperous than those who do not.  Here’s an article to read on this topic and hopefully you'll be more prepared for next holiday season!  

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