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Jan 4
Find Out What Your Customers Really Think
According to this article over at E-Commerce Times, the best way to find out what’s your customers really think is to ask your employees.  I would have to agree.  Your employees spend the most time with your customers and hear all the complaints and praises about your company’s products or services.  However, there is one setback:blurb.jpg

“Too often employees are reluctant to share this critical information. They are fearful the messenger will get shot. Several times early in my career I was chastised by my boss when I suggested that customers liked a certain feature offered by a competitor. "If you like Company Y so well," I was told, "why don't you work there?" With that particular boss, I became reluctant to make suggestions, and I know many other employees share that fear.”

If you have that kind of boss, then you should know that customer service is not their priority!  To that I say: Run far, far away!  A boss like that has some serious issues if they refuse to even listen to any type of feedback.  After all, it’s good to be knowledgeable about what the competition is doing, eh?

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« A Shining Example: Danny Meyer and The Union Square Cafe | Main | Not So Big Shocker: Home Depot CEO Fired »

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