
Sears Holdings Corp (SHLD) just hired their first-ever “Chief Customer Officer”. John Walden joins the company after spending the last eight years at Best Buy. He will oversee marketing, services, and the company’s direct-commerce business.
I think we’ll begin to see more companies creating this position of chief customer
officer within the hierarchy of executive roles. I came across ten questions by Jeanne Bliss, author of Chief Customer Officer: Getting Past Lip Service to Passionate Action, that will help you decide whether or not you are ready to appoint someone to this position. The #1 question is a question every CEO should ask:
Is there someone in your company who clarifies what is to be accomplished with customers?
Again, if the CEO isn’t going to do it, who will?








» Do You Need a Chief Customer Officer? from CRM Mastery E-Journal
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Tracked on: January 23, 2007 1:25 PM | Permalink to Trackback