Congrats to Ben McConnell and Jackie Huba for launching their second book, Citizen Marketers: When People Are the Message. Ben writes this over at their blog (which has a new look that I‘m diggin!):
“’Citizen Marketers’ is all about social media and how it's fostering the growth of amateur culture. The early adopters of social media are at the forefront of a societal shift that's rapidly changing the nature of marketing, public relations and corporate communications. The traditional era of one-way message delivery taught in business schools and practiced for decades by all manner of business is being supplanted by two-way and multiple-way message delivery, where everyday people are the messengers as well as the message itself.”
I had a thought today...What if advertisements became nonexistent? What if we did rely on others to tell us what companies to buy from? What if blogs became the only way that we could communicate with our customers? Companies would then have to become “real” people and become fluent in connecting with customers. No more “one liners” that we see in magazines or newspapers.
Hmm..imagine that.
"Citizen Marketers" is available at Amazon.com
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