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After writing my post about surveying your customers on a budget, I realized that there could be issues with online reviews of your company. The growing concern among many consumers who shop online is that any person who works for the company, for instance, someone in public relations or the marketing department, could pose as a “customer” and write a very favorable review of the company. This could certainly influence the buying decisions of consumers as many people will often do searches on a company to see what the company’s reputation is.

Do you look around the web for reviews of a company before you purchase from them? Why or why not?

Related Post: Online Business Reviews

Great Article: Online Reputation Management