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Nov17
Surveying Your Customers on a Budget
Isn’t the internet one of the best inventions?  Access to information is as easy as the click of a button and now more than ever our voice can be heard, read, or watched all across the world.  With this democratization of news and information is the ability for the unknown to become known and guess what - for the customer to give you feedback through less expensive methods. 

How do you get feedback from your customer if your business is on a budget? 
survey clipart.gif

Well, traditionally businesses had to survey their customers “manually” to find out how the business was doing and make any improvements accordingly.  This meant the business had to print out survey forms and entice customers to fill out these forms.  Although this is still being done by some companies, nowadays a business can direct a customer to their online survey form to get their feedback, thus saving money on paper, pens, pencils, etc.  

Another way to get feedback is to do a BlogSearch for your company to find out who in the blogosphere is talking about your company.  For a more refined search, enter your company name in quotes - ex. "CustomersAreAlways.com".  At the bottom of the BlogSearch page is the option to receive alerts via email when someone writes about your company.  Voila!  Free feedback via email!  How easy is that? 

Here are 10 reasons to survey your customers...

Have any other suggestions on getting free, easy, or low-cost ways to gather feedback from customers?

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3 Comments/Trackbacks




Great idea Maria. I hadn't thought of Google alerts as a way to get customer service feedback. I'm using this idea. Thanks!

Phil,

Yes, Google alerts is much easier and quicker than scouring the web trying to find who has been talking about you. I even have my name as an alert!

Maria,

Great post and you're right on the money regarding the top ten reasons to survey your customers.

Remember, don't forget simple polls for blogs and company websites. These are either low cost or free and incredibly easy to use.

One service I'm "testing" is polldaddy.com and google survey - so far, I like polldaddy. Both are free.

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