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Nov 5
My Little Hershey Website Review
I was checking out Easton Ellsworth’s update on the Fortune 500 Blog Project and being the chocoholic that I am, checked out the Hershey Review by Kian Ann.  Hershey doesn’t have a corporate blog, but I figure that regardless if they communicate with their customers or not, people are still going to buy chocolate.  There’s not too much you can complain about chocolate, unless there’s something wrong with what you purchase and how often does that happen?  Like, never.  Hershey Logo.gif

Since I was at the Hershey’s website, I decided to do my own little review of their customer service page.  I do like that they have their phone number and the time that they are available to take phone calls.  Then it was off to their form contact page where I had to enter my date of birth in order to even get to the actual form page. 

Now I understand that companies w
ant as much information about their customers for their own marketing research, but I don’t think it should be a requirement in order for someone to ask a question via their website.  I think an email address is ok to ask for so the company could contact you back, but having to input my street address and birth date is a little much for me. 

What do you think?

2 Comments/Trackbacks




I agree, Maria. Unless I agree to a "survey" with the company or I choose to apply for some service from the company, an email address is about all I'm willing to offer.

Well, I guess a lot of companies get to caught up in the "CRM" approach, and they want to gather too much data to do profiling and data mining and all those stuff.. until they forgot to optimize the customer experience!

Great point Maria!

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