Well, I visited Lewis’ blog today and found his blogroll where the Thought_Blog by Mike Gore is listed. Mike shares with us some thoughts by Mack Collier of Viral Garden on the topic of corporate blogging:
“Start blogging and you start talking to your customers. They start talking back. You start to better understand them, they start to better understand you. They realize that you are listening to them, you realize that they just want to be heard. Their expectations of you begin to change to meet your limitations, your processes begin to change to better meet their wants and needs.
End result? Sales increase. Costs go down. Customer satisfaction and service goes up. All this happens indirectly.”
End result? Sales increase. Costs go down. Customer satisfaction and service goes up. All this happens indirectly.”
For those of you who are visual learners, here’s an interpretation of the above paragraph:
This is your company without a blog: $
And this is your company with a blog: $$$$$$$$$$$$$$$$$$
Any questions?
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