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Nov21
Jonathan Schwartz on Blogging and Communicating With Customers
Fortune Magazine recently interviewed Jonathan Schwartz, the CEO of Sun Microsystems. The title of the article is “Blogger in Chief” and for those of you who keep up with Schwartz’s blog, you know that he probably is one of the best blogging CEOs out there. This is what he says about blogging:

"My No. 1 priority is spending time communicating; it’s ensuring that my communications are broadly received. Blogging to me has become the most efficient form of communication. When I blog I’m talking to the world. I can write a blog in an hour and a half and share something substantive with everyone. But for me to get to Sao Paulo for a meeting with Brazilian customers is easily a two-day operation.”

Easton Ellsworth, my fellow Know More Media friend over at Business Blogwire talks about Sun Microsystems’ employee blogging policies. Check out their blogs here.


2 Comments/Trackbacks




Very wise guy! Through blogs, companies can converse with their customers all throughout the world. Just like us, Maria, eh? ;)

Meikah,

Yes, I'm very thankful for the internet and blogging. The companies who aren't doing anything right now in terms of blogging will soon be kicking themselves!

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