Forth & Towne believes in the service and intimacy of a boutique experience in a store that has the spaciousness of a department store. As a shopper you have a wide selection of pieces and collections to choose from - and the best part (all you women can relate to this) - Forth & Towne carries sizes ranging from 2-20 ;) You can pretty much shop for any occasion in this store that carries everything from jeans to trendy clothing to sophisticated career outfits.
I was able to talk to some of the “style consultants” on my tour of the store and they were all very inviting and friendly. I was even offered a bottle of Forth & Towne water to drink as I took pictures and chatted!
Gary Muto, President of Forth & Towne says, “With Forth & Towne, we have created something unexpected, unforgettable and unlike anything else in the market today.”
Read more about what Forth & Towne believes here...
"Forth & Towne believes in the service and intimacy of a boutique experience in a store that has the spaciousness of a department store."
This captures for me one of the classic ways brand "difference" can be created - the right combination. In this case, boutique elements mingled with department store elements.
The art is in the mix.
Thanks for telling the Forth and Towne story. Will be good to watch their progress.
And thanks for offering up such helpful postings! Much appreciated.
Posted by: Michael Wagner | November 20, 2006 6:12 PM | Permalink to Comment