Devoted to customer service and the principles of exceptional customer services

I received a comment from Scott the other day where he shared a story about trying to purchase Starbucks gift cards for the staff Holiday party.  You can read the story here, but in a nutshell, Starbucks (SBUX) gave Scott the run around and basically made it difficult for him to purchase a bulk of gift cards.  You would think that a transaction like this would be pretty simple - after all, they’re just gift cards.... But apparently the Starbucks “system” can’t handle big transactions. 

Yes, it’s a shame that Starbucks made something that is so easy into something so very, very difficult.  Why is that we are so dependent on computers to conduct transactions for us?  Couldn’t someone in the corporate office have overrided the 14 card limit and the shipping costs?