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Oct24
Make It Easy For Your Customers To Shop!
A couple weeks ago I was in my old stomping grounds, Wet Seal (WTSLA), checking out what the new “fashion trends” are.  Wet Seal is where I began my retail career in fashion and graduated as an over-worked manager.  I was a pretty young manager (21 years old!) and oftentimes became a little overwhelmed by the workload - besides going to college part-time.

So anyways, I was in Wet Seal, Horton Plaza in downtown San Diego and I can tell you that it seems to have gotten worse.  The store was literally jam-packed full of merchandise and I could barely walk in between the fixtures.  I know for a fact that anyone in a wheelchair would not be able to maneuver in there.   It was definitely a safety hazard.  Being semi-claustrophobic I suddenly felt very closed-in - which made me walk out of there in a hurry.  Why spend all that money remodeling a store just to make it look like some discount store? 
wheelchair.jpg

Thoughts for the day: How do you expect to make sales if your customer can’t even feel comfortable in your store?  Is your store wheel-chair accessible?


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