Make an opportunity to take customer support calls and you'll have another visceral experience. It's a different experience from usability studies. Seeing how your software behaves in the wild is every bit as sobering. You will learn all sorts of ways that customers use your software that you didn't expect. You'll discover not everyone has a developer machine and environment. And you'll come away with a list of things to fix research and most likely some innovative ideas
for solving problems you didn't really know existed. It’s always good to step back and look at your business from you customer’s perspective. I highly recommend this especially if you have an online business where dozens of pages are involved. It’s important to know if pages are loading properly, if links are working, etc.
As Alan points out there is always something new to learn about your company if you just take the time to listen to your customers.
Read the “Listening” archives...
Comment Preview