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Oct18
Lack of Communication Can Lead to Bad Customer Service
Shout out to Mark Krupinski of On the Fly for linking to me and sharing his passion for WOM (Word-of-Mouth) Marketing.  He shares a story about Disney World and the use of “gift” cards - and he discovers that most of the employees had not heard of the Disney “gift” Card that a manager at the main store suggested they use. 

A great example of how a lack of communication within a company
Disney Gift Card.jpg can lead to bad customer service.  This put Mark in an inconvenient position to have to explain what the gift card was to every employee he did a transaction with. 

Are your employees knowledgeable about all the products you sell?  Do you communicate with them when there is something new in policy?

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