I don’t do much shopping online, but when I do I find it reassuring to be able to have a question answered right away. Have you ever been on a website ready to make a purchase but have a question about a product? Is it a little frustrating when you have to wait to get an answer back via email - knowing how some companies are still very slow to answer email? (And who uses the phone anymore, right? Ha ha!)
According to this article (thanks to Dan of eStara) about 15 to 20 percent of people who are invited to chat on a company’s website accept the invitation. In another survey that was conducted, about 40 percent of online shoppers would abandon a transaction if they had trouble on a website.
Does your company offer this click-to-call service on its website? If so, how is it working out? If you don’t offer it, are you thinking about offering it in the future? I’d love to know your feedback!
For some reason, those click to call services always drive me nuts as a consumer. The idea sounds great, but I don't know...I just like to keep my online shopping impersonal.
Posted by: Piper Kinison | October 3, 2006 11:18 AM | Permalink to Comment