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Oct 9
Don't Confuse the Customer!
This article states that shoppers are annoyed when manufacturers change the way a product looks.  Companies think that going through a makeover will somehow keep the brand image “fresh”, but in this case change does not seem to be for the better.  Customers go to the store to look for a product but end up purchasing the competitor’s product because they didn’t recognize the new packaging.  new-improved.gif

My friend who sells Avon tells me that the company does this pretty often with their beauty products.  Sometimes I help her sell Avon at our local swap meet and women are thrown off by the change in packaging.  When I show them the product that they are looking for, they often say, “Oh, no, that’s not it.  It looks like this...” I have to tell them that Avon changed the packaging.  The answer I usually get is, “Now why would they do that?”

So the lesson for the day isDon’t confuse your customer by changing the way a product looks.  Spend that money on improving your service!

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