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Oct 9
Being Cheaper vs Having Great Service
Seth Godin has a thought-provoking post that I know many business owners have thought about at least once in their career.  It’s about being cheaper.  It’s crossed my mind several times with my jewelry business.  I know that there is quite a bit of competition nowadays in the handcrafted jewelry market and I’ve often thought about lowering my prices.  However, I know better now.  Sure, I sometimes can’t compete in price, but you know what...I have great service!

Seth hits it on the nose with this statement:

“Cheaper is a short term hit, not a long term advantage. Cheaper doesn't create loyalty, because the other guy can always figure out how to be cheaper still, at least in the short run.”

3 Comments/Trackbacks




WE WILL NO LONGER DO BUSINESS IN YOUR
STORE IF YOU CARRY THE NEW BOOK WRITTEN
BY O.J. SIMPSON................IT IS
DISCUSTING THAT ANYONE WOULD CARRY THIS
PIECE OF TRASH.

Dear Sir / Madam ,
I am Mr.FRANK SMITH and I am Urgently in need Of Some Pet Doors for Urgent Purchase But First , I will Like to Know Wether You Have the Following Pet Doors In Stock Available for Sale . Below is the Pet Doors Needed ,



Pet Doors 15x20 flap

Please Do Quote Back to me With the Price For one Pet Doors so that i will show you the quantity i need, Excluding Shipping & Handling Because it will be Picked Up and Shipped to Where its Needed West-Africa (GHANA) to be Precise . However, I am Ready to make a Payment with My Valid Credit Card Details For You to Run and Authorize the Required Amount for the Payment of the Units . Hope to hear from you soon and Best Regards .
Mr.kelly olsen
The Owner
@ (FRANK Door and Equips Ltd

I will like to discontinue my subscriptions of the Time magazineMy customer number is 074873324

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