“Nina is a store designed by one woman. While I don't know
this woman personally, after spending some time in her shop, I feel as though I've been to her home, met her family, looked through her closet and heard her life story. I feel like I know her inside and out. This is because she seems to have touched each nook and cranny, made each careful decision and essentially put herself into every element of the space.”
this woman personally, after spending some time in her shop, I feel as though I've been to her home, met her family, looked through her closet and heard her life story. I feel like I know her inside and out. This is because she seems to have touched each nook and cranny, made each careful decision and essentially put herself into every element of the space.”When a customer enters your store you are sharing a part of you with them - whether directly or indirectly. What does your store say about you? Are you the store? Are you creating an experience that will make your customers remember you forever?
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