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Oct27
Announcing the Bathroom Blogfest '06
As a customer who happens to be a woman, I pay special attention to the bathrooms of the businesses I frequent.  Being a person who has to go to the bathroom every hour (fluid runs right through me!), I like comfortable restrooms where the toilet paper is stocked and the floors are mopped periodically.  I don’t think it’s too much to ask, right?

I’m not the only woman who has something to say about bathrooms!  Next week I will be joining a group of other women customer service bloggers who will be exploring the bathrooms of businesses we encounter.  It’s called Bathroom Blogfest ’06 and is headed by Stephanie Weaver of Experienceology and Susan Abbott of Customer Experience Crossroads
Bathroom Blogfest Logo.jpg

Here’s a little press release blurb:

Beginning October 30, and lasting for one week, women with blogs focused on the customer experience (listed below) will post the best and worst bathroom observations on the Bathroom Blogfest ‘06, from museums to retail to the office down the hall. The Blogfest is the brainchild of Weaver and Susan Abbott, a business consultant and consumer researcher in Toronto. “Women have a unique perspective on the world, and are responsible for more than 80% of all buying decisions. Women also tend to notice more details than men, and spend more time in the bathroom than men do,” commented Weaver, consultant and author of the Visitor Experience Handbook (Left Coast Press, 2007), a book about how to turn museums into great customer experiences.
I’m honored to be in such great company! 

Participating bloggers for the Bathroom Blogfest ’06 are:

Susan Abbott is a qualitative marketing researcher and consultant whose focus is on creating branded customer experiences that improve business results. Susan's experience prior to launching Abbott Research & Consulting includes a wide variety of senior management and executive roles in the financial services industry.
  • Reshma Anand (India) reshma.anand@gmail.com
Reshma Anand is a freelance researcher with the online market research agency Cross Tab. She is exploring the use of hypnosis as a tool in market research to better understand subconscious consumer emotions & behavior.
  • Sara Cantor (US) saralynncantor@gmail.com
The Curious Shopper
Sara Cantor is a Retail Planner in Chicago. A graduate of the Institute of Design at IIT, Sara focuses on the user experience when she writes about "why some stores work and others don't."

  • Jackie Huba (US) jackie@customerevangelists.com
Church of the Customer
Jackie Huba is co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, which has been translated into six languages. Her new book is Citizen Marketers: When People are the Message (Dec. 2006, Kaplan).

  • Maria Palma (US) maria@salondemaria.info
Maria Palma has been in the customer service field for the past fifteen years. She has worked for department stores such as Nordstrom, Sears, and Macy's and now has her own business.

  • Linda Tischler ltischler@fastcompany.com
Fast Company Now
As a senior writer at Fast Company, Linda Tischler has covered workplace culture, leadership, innovation, design, and marketing. Prior to joining Fast Company, Tischler was a managing editor and columnist at the Boston Herald , editor in chief of New England Travel magazine, and senior editor at Boston Magazine.
  • Stephanie Weaver sweaver@bigbrainactivity.com
Experienceology
Stephanie Weaver teaches business owners an 8-step process for improving their customer experience. Her consulting practice, Experienceologytm, uses her background in museum exhibit design to create memorable experiences that customers want to repeat.
  • Christine Whittemore cbwhit@solutia.com
Flooring The Consumer
C.B. Whittemore, director of in-store innovation for Solutia Inc.'s Wear-Dated carpet fiber, passionately tracks trends affecting women consumers' retail experiences. Her blog offers inspiration to flooring (and other retailers) for improving their retail experience.

1 Comments/Trackbacks




Great post! I'm looking forward to Bathroom Blogfest 07!

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