1) Matt has a blog that let’s his customers know about his experiences with running the company and
2) Matt and his partner, Jason, are offering The Diamond Challenge:
“Our theory is that we can gain the trust of our customers by directing them to our competitors! Beginning yesterday, customers can accept our “diamond challenge” by visiting our competitors and comparing experiences. We are confident that visitors will find the Paragon Lake experience superior and come back to make the purchase.”
Do you challenge your customers to shop the competition?
I checked this company out and actually was able to speak with the founders over the phone. They are tremendously honest and I will definately purchase my next diamond from them. Do you know of any other companies in other industries that take this sort of approach?
Posted by: Sarah K. | September 30, 2006 9:34 PM | Permalink to Comment