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Sep17
Directing Customers To Your Blog...

A reader brought up a good question in response to my post about why your company should have a blog....

“...In your example of a business' web server going down, aren't you assuming that everyone knows that you have a blog?”

Incidentally, Meikah of Custserv had an experience in which she wasOfficer Directing Traffic.bmp trying to upload some pictures on Photobucket, but was given a notice that the company was doing some emergency maintenance. Users were directed to their blog where they were told what was going on with the site.

I understand that there are still many people are out there that have no idea what a blog is. If you are a website owner perhaps you can have your tech team code in a message/link to communicate to customers where they can find information regarding any error message to comes up.


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« The Waiting Game - What You Should Never Make Your Customers Do | Main | Understanding the Lifetime Value of a Customer »

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