Customer-Focused Innovation takes a hands-on approach to eliminating the red tape that impedes innovation. Participants learn strategic frameworks to better understand customer experiences, develop deeper customer insights, and diffuse customer learning throughout the organization. Additionally, the program provides cutting edge insights on the sources of customer satisfaction and brand personality. Participants discuss strategies for reducing the knowing-doing gap and building a customer-centric culture. Leveraging resources from the Stanford Graduate School of Business and the Hasso Plattner Institute of Design, the program exposes participants to the latest research on customer-focused innovation. The program also features real-world field exercises that involve developing innovations to enhance user experiences in the B2C and B2B domains.
Key takeaways:
- Strategies to reduce bureaucratic processes and create an ambidextrous culture to support innovation
- Knowledge and skills to observe and understand the needs of users and customers, develop fast experiments and prototypes with users, and develop prediction markets
- Deeper understanding of brand personality and why good brands go bad
For more information, click here...
Just thought you might be interested in a webinar we are sponsoring on customer psychology at www.cincom.com/hooked. Details below:
The Whetstone Edge announces that Managing Partner, John I. Todor, Ph.D. and Randy Saunders of Cincom System will be presenting two webcasts entitled Hooked: The Psychology of the Customer Experience. Both webcasts will take place on March 21, 2007. The first is schedule for the convenience of European participants, the second for those in North America.
The webcasts are sponsored by Cincom Systems and the registration link is Hooked.
How do you get customers hooked on your company? The answer begins with the psychological principles that underlie compelling customer experiences. Join renowned author and speaker, John Todor, Ph.D., as he combines research, practical methodologies, and real-world examples of successful companies to explore these topics:
The psychological principles that underlie compelling customer experience
The two distinct buying personalities that customers employ
How to avoid the triggers that turn on the less desirable personality
Strategies to engage the personality that leads to loyalty and commitment
How to turn indifferent customers into committed (addicted) customers
Dale Wolf, www.perfectcem.com
Posted by: Dale Wolf | March 4, 2007 11:20 AM | Permalink to Comment