
Every customer has different expectations. There are certain ways that we do business that doesn’t please everybody and I understand this. The reason I bring this up is because my friend who sells Avon received a call this past weekend from a customer who tells her, “I don’t know what I did for you to act this way towards me. I placed an order with you two weeks ago and you haven’t even called me to let me know if it’s in or not.” For some reason this annoyed my friend because orders generally take two weeks to come in anyways, so why is this customer so upset that she hasn’t called? Now my friend knows that she sometimes has communication problems, but she couldn’t quite understand why this customer was so upset.
When we’re doing business with so many people, we can sometimes be
blinded by the “norm” in customer expectations. Sometimes we assume that customers know how a certain organization conducts business, but we have to remember that there are people who don’t know and expect a certain level of communication from you. When in doubt, always communicate.
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